Part Three- worth $158 billion
These are advertisments for a “kids” line for a popular brand name. What are we selling these “kids”?
Teens spent $158 billion dollars last year. With different sources of income and very few responsibilities or living expenses teens are incredibly important in fueling consumerism. And since younger teens don’t have a strong sense of identity or values when it comes to how they spend their money it is easy to persuade them into consumeristic living. I find it sad that our capitalistic markets have targeted teens. Yes, you can make a lot of money off them, but is it right to sell them sex, popularity, and identity as you sell them that $50 sweater? And how do we raise up adolescents who are aware of how they are being targeted by marketing? Is it possible for teens to rise above the consumerism that surrounds them?